World's largest hotel franchising company highlights efforts to elevate brands, serve owners, drive global growth and innovate for guests as part of its mission to make hotel travel possible for all.
Wyndham Hotels & Resorts – the world's largest hotel franchising company with approximately 9,200 hotels across more than 80 countries – outlined plans to advance its position as the world's leading provider of select-service hotel brands before thousands of its franchisees at its first global conference as an independent hotel company.
With a focus on enhancing returns for its nearly 6,000 franchisees, the Company unveiled several initiatives designed to elevate its brands, deliver incremental resources to its owners, grow its presence and meet the needs of today's travelers.
"As the world's largest hotel franchisor, our commitment to making hotel travel possible for all starts with our franchisees," said Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts. "Together, we are elevating our family of iconic brands through innovation in quality and design, operational efficiency, strategic growth and guest experience to shape not only the future of Wyndham but the legacy of our owners around the world."
Wyndham continues to democratize travel by elevating the economy segment with distinct, meaningful experiences for guests – at an affordable price point – for some of its most iconic brands. On the heels of recent brand-wide redesign efforts for Super 8® by Wyndham and Howard Johnson® by Wyndham, the company unveiled a new look for Days Inn® by Wyndham.
Revolutionizing Design and Construction
The Company is prioritizing new-construction growth with the launch of both new and refreshed prototypes designed to lower development costs and capture greater efficiencies, taking a page from the best practices of La Quinta® by Wyndham and the success of the recent Moda prototype launch from Microtel by Wyndham®.
Driving Global Growth
As international tourism continues to grow, Wyndham is positioning its well-known brands to capitalize on the rising demand for trusted lodging options for all travelers, particularly everyday travelers and the growing global middle class.
Digital Technology Evolution
Following its strategic initiative to endorse all of its brands with the "by Wyndham" moniker – one of the largest name changes in the industry's history – and the evolution of Wyndham Rewards, which brought about innovative, first-to-market partnerships such as DoorDash, Wyndham is leveraging new technology to expand its digital efforts to drive brand recognition and contribution and enhance the guest experience across its portfolio.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company, with approximately 9,200 hotels across more than 80 countries on six continents. Through its network of approximately 817,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel Inn & Suites®, La Quinta®, Wingate®, AmericInn®, Hawthorn Suites®, Baymont®, The Trademark Collection®, and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services, with more than 400 properties under management.
The Company's award-winning Wyndham Rewards loyalty program offers over 77 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally.
For more information, visit www.wyndhamhotels.com
Media Partner - News and Articles>
CSR LEADER 100 - THE MOST RESPONSIBLE COMPANIES
WORLD BIZ MAGAZINE - SUMMER 2019 ISSUE
DESTIG ART INVESTMENT: TOP EMERGING ARTISTS