 John Qreshi believes that people are more inclined to do business with someone they know and trust. John Qreshi (Certified Master Trainer of NLP, Creator of Quantum Master Coach™, Quantum Spiritual School™, Quantum Breakthrough Technique®, Quantum Time Line Techniques®, and Executive Member of the American Board of NLP & Hypnotherapy) has researched consumer behavior while helping thousands of leaders to maximize their potential. He explains that if you master consumer behavior and your personal brand then nothing in the entrepreneurial world can stop you. Qreshi further explained that for anyone doing business in 2020, building a personal brand has never been a more valuable asset to your business. Whether you are an entrepreneur, freelancer, or working your way up the corporate ladder, the competition has never been fiercer. The key to differentiating yourself from others is to build a personal brand that is recognizable. Your personal brand distinguishes you from competitors and helps build trust with your followers that turns into long-lasting relationships. Why Master Consumer Behavior & Personal Brand? Once you master consumer behavior and their psychology, you can create a product or service which is based on their needs not on what you want to sell. People buy identity, transformation and a better version of themselves, People buy emotions and justify it with logic. In business today, John Qreshi believes that people are more inclined to do business with someone they know and trust. If you can leave a lasting impression in the minds of your audience, they will continue to want to do business with you. Also, with the rise of the internet and social media, there are a lot of distractions out there. One way to cut through all the noise is to build a strong and solid reputation. By creating a personal brand based on transparency, honesty, and showing who you truly are, you can quickly and easily build trust. This is something that not many people take the time to craft. Knowing Consumer Behavior & Personal Brand Is Important? Qreshi Further Explained that when you know consumer behavior you understand their emotional level pain, surface level pain and personal level pain that allows you to give them solutions that they truly need or are looking for rather than create something of your own without knowing if people are going to like it or not. Just as Mark Cuban has said "Create a product or service that make other people’s lives easier." Besides, at the same time your personal brand connects with people and represents your company’s brand and you can leverage it to increase exposure and attract more customers to your company but, in the end, your personal brand is your own. John Qreshi ask several business owners, What if you work for multiple companies or leave one industry for another? No problem, your personal brand follows you like a seal of approval if you utilize it right. When you have a great personal brand, your business may change or even die but your personal brand will not. Your personal brand will transition with you to any business. The truth is, people do not buy into you because of the product or service you are selling, they buy in because of who you are. Personal branding is a safety net. It is a recession-proof formula for your career. How Mastering Consumer Behavior & Personal Brand Makes You Money Money follows attention and when you have a great personal brand, you can gain attention from a massive audience, especially on social media. This is because an effective personal media brand tells a story that connects people to you and, as they say, “facts tell, stories sell”. Your story is such an important part of your personal brand. It gives you leverage to hook people with your story and offer. With this, you can scale your business and start making 7, 8, or even 9 figures! People have come to me for help who have 10 or even 12 million followers but are completely broke. This is because they have nothing to sell. It’s not followers that bring you money, it’s how you position yourself with your personal media brand. With a great personal media brand, you don’t need 10 million followers. You only need 100 or so diehard, rabid fans. When you have this, they will do your marketing for you. And, there is no better type of marketing than word of mouth. This is what comes with your personal media brand. True Masters of Consumer Behavior & Personal Branding John Qreshi give an example of Amazon founder Jeff Bezos & Mark Zuckerberg founder of Facebook as true masters of consumer behavior who understand their audiences and their psychology better than anyone else. John Qreshi believes Kylie Jenner and Kim Kardashian are great examples of being masters of personal branding. They have built a massive following for their personal brands over the last decade. They have both leveraged their audiences to launch products and sell millions of units. One of these products, Kylie Cosmetics, has made Kylie Jenner the youngest Billionaire in the world. Do these entrepreneurs have the best products? Maybe not, but, people buy them because of the brand. This is an added benefit of having a strong personal brand. You can justify charging a premium price for your product and services. Without a personal brand, you just become a commodity that acts as a price-taker. How to Learn Consumer Behavior & Grow Your Personal Brand The first thing you have to do is to start consuming people’s comments and stop consuming contents, to learn about your audience and what are their pain points; their surface level pain, their emotional or technical level pain and their personal level pain. As far as Personal Branding goes, you already have a personal brand even if you’ve never thought about building one. Don’t believe me? Google yourself! See what the results show. Now, it’s just a matter of leading your brand in the direction you want it to go. You need to define what you want your brand to represent and your audience. After that, all you need to do is start building real relationships with real people and build your brand every day like a habit. Qreshi explained that mastering the psychology of your consumers will allow you to win & create long term scalable businesses. As long as you know the pain levels of your consumer then you can sell and scale. At its core, your brand is your reputation. It is essential for your business, your career, and your success. Those who can understand how to harness the power of your networks and brand will achieve significantly more than the average person. John Qreshi has created several companies and helped many entrepreneurs. The greatest lesson he has learned is that it takes years and lots of effort to build your personal brand to where you want it to be but it can take only one slip-up to tarnish it. For more information visit: www.johnqreshi.com www.quantumastercoach.com/purpose More Reading
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