Canelo Alvarez's Traditional Cinco De Mayo Weekend Fight on May 2 Marks First Global Event on Leading Sports Streaming Service.
DAZN, the leading global sports streaming service, will dramatically increase its presence in 2020, expanding to more than 200 countries and territories. The first global event on DAZN will be Mexican superstar Canelo Alvarez's soon-to-be-announced fight during Cinco de Mayo Weekend, which will take place on Saturday, May 2.
This first phase of DAZN's global expansion will be an English-language service focused on boxing, building on the company's significant investment in the sport over the past two years. DAZN holds international rights to many of the world's top promotional companies including Golden Boy Promotions, Matchroom Boxing USA and GGG Promotions. Fighters such as Alvarez and Gennadiy "GGG" Golovkin will be part of a robust year-round portfolio of premium fights and original programming on the new service.
"Beginning this spring, most of the world will have access to DAZN and its unmatched schedule of boxing events," said DAZN Group Executive Chairman John Skipper. "Our roster of championship fighters represents some of the world's most popular athletes and we'll be working with them to stage spectacular international events for years to come."
"Since our launch in 2016, we've seen an encouraging level of interest around our key events from both international fans and potential partners, which highlighted the opportunity to capitalize on our existing rights portfolio within boxing to fuel our expansion," said DAZN EVP Joseph Markowski, who will oversee the global service. "Establishing DAZN as the global home of fight sports is just the first step and we couldn't think of a better attraction for our inaugural event than Canelo's traditional Cinco de Mayo Weekend fight."
In addition to live sporting events, DAZN offers an ever-growing archive of classic fights, athlete features and a slate of original programming featuring 40 DAYS, The Making Of and ONE NIGHT.
To date, DAZN has debuted services in nine countries – Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States – across four continents.
The DAZN app will be available globally on most internet-connected devices, including smartphones, tablets, laptops, PCs, and living room devices such as smart TVs, streaming sticks and game consoles.
Pricing by market will be announced in the coming weeks.
For fans outside of DAZN's existing markets that are interested in gaining early access to the service via the DAZN beta community, registration is open at DAZN.com. Official invites will be sent out later this month.
About DAZN Group
DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with 2,800 employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports; from production, through to content distribution and commercialisation. DAZN Group is home to DAZN, the leading global sport streaming service, as well as some of the most popular sport portals, including DAZN News, Goal, Sporting News, and Spox.com. DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN guarantees affordable access on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN is live in Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States. In 2020, DAZN will dramatically increase its presence, expanding to more than 200 countries and territories.
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More than 30,000 marathoners and sports fans gathered in Changchun, capital of Jilin Province, for an international marathon race at the end of May. The combination of the event and tourism industry has injected vitality into the city's ambition to become a major sports tourism destination in China, according to Changchun Sports Bureau.
Located in northeast China, Changchun boasts its rich ice and snow resources and a pleasant climate. It is also one of the two Chinese cities that are home to gold medalists of both Summer and Winter Olympics. The city's sports administration has explored various ways to encourage its citizens to participate in sports, which has yielded good results.
The annual international marathon race is on the agenda of the city's government report, which aims to attract more citizens to embrace a healthy lifestyle. About 70 percent of Changchun's revenue is invested in areas relating to its citizens' livelihood, so they can have a better taste of the city's development.
Changchun has the country's oldest bases for automobile industry and film production, and is the cradle of industries such as railway vehicles, photoelectric technology, applied chemistry and biological products. Thanks to its geographic advantage as the center of Northeast Asia, the city government is stepping up opening-up and revitalization, making tourism its pillar industry for development.
The city government has elevated sports as a top priority to build a "healthy Changchun" to improve awareness, fitness and living standard of its citizens, which has been recognized by the World Health Organization. Changchun's practice has offered useful reference in China's aspiration to become a "sports power".
Changchun citizens now can find a fitness site within eight minutes of walk, and talk to sports administrators in their neighborhoods. Besides, the government has reserved large tracts of land for sports facilities. Citizens can book sports venues and find gym mates online. The sport population in Changchun exceeds 51 percent, which provides an important foundation for the city's goal of building a top events and sports tourism destination.
Changchun is famous for the kindness from its people, and has hosted the international cross-country ski festival, Vasaloppet China, for 17 consecutive years. The city's landscapes, citizens' enthusiasm and humanistic environment have impressed marathoners from China and abroad over the past three years. The quota for this year's marathon, over 30,000, was booked up within 24 hours.
"The marathon race has deeply integrated with Changchun's urban characteristics, offering marathoners more opportunities for participation, training and tourism, as the sector expands," said Liu Haiyu, head of the city's sports bureau.
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